In the past two decades, technology has taken every business sector to newer heights. It has impacted the lives of millions of people and many industries have embraced its potential in automating their business processes. Similarly, the healthcare sector has also adopted progressive technology models to redefine the way it functions and improve outcomes. With this, telemedicine has become one of the biggest transformations in the industry which has connected small towns to doctors located in urban cities.
Majorly, the rapid technological adoption in the industry is the result of the pandemic-induced lockdown. This also created the space for pharmacies to undergodigital transformation and position themselvesas an attractive model in the healthcare industry.The country faced a large-scale disruption in e-commerce services with people ordering groceries online during the pandemic. It necessitated people to adopt social distancing and order medicine without stepping out. As a result,retail pharmacies became the forerunner to fight against coronavirus infection.
Local pharmacies providing last-mile access
India has a diverse population scattered from rural to urban areas. Considering the traditional retail pharmacy model, a person living in a small town or rural area has to travel to the nearby town or city to get