Ayurveda is a unique traditional medical method that offers detailed and extensive knowledge on various health conditions and natural treatments. What elevates Ayurveda to the highest level and epitome of medicine is its unique ability to treat diseases without causing adverse effects on the body or mind. Furthermore, the ayurvedic treatment’s benefits lure a significant portion of the world’s population to it. The Indian government is also supporting this healthcare system through various AYUSH-related initiatives.
The Ministry of AYUSH has signed Country to Country MoUs with 18 countries for cooperation in Traditional Medicine and Homeopathy, MoUs for collaborative research/academic collaboration, and MoUs for establishing AYUSH Academic Chairs in international universities to promote AYUSH systems around the world. Then there are the AYUSH Information Cells located in approximately 28 countries that disseminate information about AYUSH systems.
Today, the healing power of Ayurvedic Herbs/Medicine is being recognized by the international community on a very large scale. Several factors have promoted the Ayurvedic System of Medicine at the global level.
The most important role is being played by the Government of India, being led by our PM, Shri Narendra Modi. He is a staunch supporter of the ancient system of healing by natural herbs. Even during the period of Covid-19, many times he has requested and advised the citizens to boost their immunity by the intake of Ayush suggested Kadha/herbs. These herbal formulations have helped people increase their immunity and the lowest mortality rate of the effects of Covid-19 affected people in India is great evidence before the world to follow Ayurveda.
The second most important role for the spread of Ayurveda to the world is being played by Healthcare/Medical Tourism. People from across the world visit India for various kinds of natural therapies. These therapies are almost based on natural and ayurvedic streams of healing. These people carry with themselves their unique experience of natural treatment and follow the same ayurvedic principles in their own countries. This has further accelerated the trust and faith of the international communities in the ayurvedic system of medicine.
The third most important role is being played by some leading Indian Corporate Groups. Through various channels of export and e-commerce systems, their products are reaching the international masses. ‘Vedas Cure’ has also prepared a comprehensive plan to reach and serve the international masses so that they also have access to a kind of treatment that is natural and free from side effects. We have recently hired a team of professional experts in international customer services management.
Undoubtedly, there are a few steps that we need to take to penetrate the international market at a faster pace:
1. An aggressive education and knowledge program must be organized at frequent intervals in different parts of the world to spread the awareness of Ayurveda. This should be done by both the government and the corporate bodies. This can be done in the form of events, seminars, and workshops, etc.
2. The Ayurvedic Boards and Universities of India must collaborate with international universities to incorporate Ayurveda in the curriculum of different medical universities of the world. This way we would be able to prepare the youth of the global universities to teach and impart knowledge of Ayurveda in their respective countries.
3. Evidence-based research and practices must be published and advocated in the international journals by the eminent personalities of Ayurveda who are qualified BAMS or MD in Ayurveda. We can even invite the research papers by the international laureates. This would present Ayurveda as a scientific and authentic healing stream to the international communities.
4. Some relaxation should be given to the Ayurvedic Companies in taxation so that they find it easier to work under less regulatory/financial pressure which would further help the country to enhance the Gross National Product (GNP) by focusing on the export of ayurvedic products.
Prime Minister Narendra Modi said at the fourth edition of the Global Ayurveda Festival 2021, which drew about 25 countries, that “Ayurveda could rightly be identified as a holistic human science. The effect and power of Ayurveda and conventional medicine are tremendous, from the plants to your plate, from physical strength to mental well-being.”
In the current Covid-19 pandemic scenario, most people tend to seek advice for their health concerns online or over the phone. For this, Vedas Cure has assembled a group of dedicated healthcare professionals who are dedicated to providing prompt response and support to customers. We have also prepared a dedicated customer service model by the name of ‘Vedas Cure Customer Response Management System (VCRMS)’ which is equipped with modern technologies and software for the accountable, responsive, and smooth management of customer queries and concerns if any. As a leading healthcare organisation offering herbal and natural products for a variety of lifestyle problems across India and the world, Vedas Cure has deployed a well-trained technical team to manage the CRM software and keep track of the responses submitted by each customer.
Ayurveda practitioners must concentrate on customer service and satisfaction if they are to achieve worldwide recognition. Success will largely depend on better customer service and high-quality medication. That is the reason that we have always done our best to adopt evidence-based healthcare practices, which have been developed through research. We seek out the highest quality raw materials and other resources to please and treat people in the most natural way possible. People are coming to Ayurveda as they are more inclined to natural ways, and Ayurveda has to stick to the basics to capture the market across the world.
Technology is assisting greatly in expanding the scope. End consumers are now connected to numerous Ayurveda companies via secure e-commerce sites, allowing them to benefit from therapies aimed at relaxation and rejuvenation of the body and mind. The websites also assist companies in expanding their reach to foreign customers by providing an easy-to-use online platform.
Since the start of the Covid-19 pandemic, exports of Ayurveda-related products have increased. The government intends to establish an export promotion council for AYUSH products in response to international demand. By standardising their HS codes, the Ministries of Finance, Commerce, and Industry, as well as AYUSH, will work together to encourage more exports of such goods (Harmonized System). By standardising their Harmonised System (HS) codes for global trade, the Ministries of Finance, Commerce and Industry, and AYUSH will work together to encourage more exports of such goods. The surge in exports and growing international popularity of Ayurveda calls for the industry’s players to improve their quality standards and cost competitiveness. The global market is growing, and we will soon see an increase in international acceptance of the Ayurveda systems.
Mr Vikas Chawla is an Ayurvedic Pharmacist from Punjab State Faculty of Ayurvedic and Unani System of Medicine, Mohali Punjab.
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